Hello again! It’s Friday and over at Convertus that means it’s time to get out our pens and paper and get learning with Education Friday. This week we covered attribution modelling to help understand the different types we can use to help your dealership generate more leads for the same marketing budget. From this post, you'll learn some useful jargon to use when you want to impress your friends with your Paid Social savviness. Let’s dive in! Attribution Model? What’s That? While the term … [Read more...]
Education Friday: Journey to Digital Mastery
Happy Friday everyone! Let’s learn something together, shall we? If you are reading this, then odds are good you probably have a website and you’re looking for ways to make it really stand out in a macro way. If not, read on anyway because this week was a barn burner for information that might just spark an interest in taking your website to the next level. Each Friday our team connects at the office to dive into what is new and exciting in the world of digital marketing to advance our … [Read more...]
The Importance of Vendor Communication
If you had to identify the single most important aspect of a relationship, what would it be? Love? Empathy? Communication? The partnership between dealer and digital vendor is a lot like any relationship. No, we don't need to fall in love and buy each other chocolate (I mean, we’ll take them if you’re offering!), but effective communication from both sides is vital to reach your digital potential. Successful communication will lead to your dealership's goals being met, whatever they may be; … [Read more...]
Let’s Get Personal: Why Personalization Matters for Your Dealership
As usual, we’re coming at you with yet another buzzword for 2019 and this time it’s ‘personalization.’ Personalization is nothing new to digital marketing in the automotive space. In fact, it was noted by technology market researcher Gartner in 2015 that companies that have “fully invested in all types of personalization” by 2018 will outsell companies that haven’t by 20%. For most companies, 20% is the difference between make or break. So, What is Personalization Anyway? According to an … [Read more...]
Live Chat Integration: Chat with us in real-time!
Chat With Us — in Real-Time! Digital communication is continuously evolving. via GIPHY With our daily lives becoming increasingly hectic, we have the need for speed (and convenience) in our communication channels — we crave instant gratification. Waiting for an email response or a returned phone call can be incredibly frustrating, especially if your dealership is relying on that response for a specific action or issue to be addressed. At Convertus, we’re constantly seeking new ways in … [Read more...]
Go Live This Year: Connect with Car Shoppers in Real Time with Facebook Live
Digital marketing is perpetually evolving and dealerships are playing a continuous game of keep-up with the ever-emerging trends. With shrinking consumer attention spans and a growing hunger for video content, many new ways of connecting with potential customers involve video. Just like any consumer, car shoppers want to experience multi-sensory moments with brands and businesses, even when they’re not physically there. Is your dealership taking advantage of this shift toward real-time … [Read more...]
What is Paid Social & Why Does My Dealership Need It?
Is your dealership missing out on advertising to 2 billion people on Facebook and Instagram? Picture this: Your dealership is running multiple Google Ad campaigns while also working to improve its SEO to land a spot on the first page of the search results to reach Google's 1.17 billion users. What about the 1 billion people using Facebook and the 1 billion users on Instagram? Are you visible on these social networks? If not, you may be missing out on marketing to a large majority of car buyers … [Read more...]
Develop Your USP, Sell More Cars
Car shoppers demand far more than just a good product at the right price. When it comes down to the final decision in their car-buying journey, unique offers and added value are what will influence their choice. Does your dealership have a unique selling proposition (USP) that sets you apart from your competitors? We know that you offer superior services, rewards, and add-ons that provide distinct value to your dealership’s customers. But, have you packaged and presented these values in a … [Read more...]
How To Spy on Your Competition’s Facebook Ads
Like most dealers, you would probably like to know exactly what your competitors are up to. It’s always a good idea to keep an eye on their strategies—especially in digital marketing—so you can go one step further to outrank, outperform or just outright dominate them in your market. At Convertus, we’ve got a few sneaky tricks we use to spy on the competition and evaluate what they’re doing. We’re going to let you in on one of our secrets that many dealers haven’t caught on to yet: spying on … [Read more...]
Testing: Do Custom Inventory SRP Headers Improve Organic Ranking?
Many things fuel our team—espresso is one of them, while a constant appetite for being pioneers in our industry is another. At Convertus, we’re continuously testing new ways in which we can improve our dealers’ online presence. Purposeful experimentation makes us tick, so when the Organic Search team suggested we investigate whether headers on vehicle search result pages impact page ranking, naturally we shouted, “Hell yes!” via GIPHY So, why should you care about our experiment? Because … [Read more...]