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So, what is paid search? I’m glad you asked. Paid search is the process of getting your website to appear in both the paid listing section of a search engine, and in other high traffic areas around the internet. This includes paid advertising on search engines like Google and Bing, but also on social media […]
There are millions of them. They are everywhere. And they are crucial to your online marketing success. What are they? They are words, phrases, or a group of words. The last thing you typed into Google (or Bing, or Yahoo, or whatever… but lets just admit it was Google)? That was a keyword. Simple, […]
As digital marketing has become more and more important in the automotive retail sector, dealer principals and general managers are more often asking the question “Why does my competitor’s website rank higher than mine?” There is often not one right answer to this question, but in automotive retail, the answer almost always comes down to website content.
Organic search is the process of getting a website to appear in the non-paid section of a search engine like Google, Yahoo, or Bing. There are millions of websites on the internet, and good organic search practices ensure that your website stands out in that abyss. “Okay… but why bother?” Well, without SEO, your […]
How Do Customers Research Cars? A lot has changed in the last ten years in the automotive retail industry. Customers now conduct ¾ of their search online rather than on the lot, meaning they often start their search at the store with the best information – or best digital presence. Video for New Cars Although […]
The success of your business weighs heavily on outshining your competition in person and especially online. Hiring the right optimization services company empowers you to stay focused on the daily operations of your business while professionals develop your online presence.
Blogging for Car Dealers So you want to start blogging? Do you what it means to start blogging for car dealers? It means you need topics in mind, you need to present yourself professionally, and it should be fun! Information should be informative while also entertaining. The reader needs to be engaged in your content, […]
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