As a client or a potential client of Convertus, you may have questions about our SEO and SEM solutions. You might be asking: What are Convertus’s SEO and SEM solutions actually doing to help you sell cars? Before we get to that, it's important that we're speaking the same language. So let’s begin with defining SEO and its often misunderstood cousin SEM. The best way we can explain the difference between SEO and SEM is with baking. SEO, or search engine optimization, is like baking a cake … [Read more...]
A Quick Q and A with the QAs
“When you do things right, car shoppers won't know you've done anything at all” In truth, when writing this article I knew very little about the QA team. They were a secretive bunch who had recently gained some notoriety internally thanks to their work on an exciting new project that is coming out soon (watch right here for more details!). When I decided I was going to write a little bit about what they do, I felt like I was meeting some kind of tech celebrity. Naturally, I got to … [Read more...]
How to Write Content for Humans, Not Robots
When it comes to writing content for Search Engine Optimization, here at Convertus we like to start with a two-pronged approach (and by we, we mean our small but mighty team of sassy yet word-savvy Content writers). We start by looking at who the content is written for. This is, obviously, you, our client, but we look beyond simply that to determine the correct tone your OEM and website have so that we can ensure we’re aligned with it. From there, we consult any notes from your onboarding call … [Read more...]
What are Google Posts?
Today, finding places on Google is incredibly fast and convenient. The search engine spits out all of the information you need without making you sift through the website itself. This is why Google is the top tool for discovering almost any local business in a given area (for example, your dealership!). Google has released a lot of updates for Local Search and one of the biggest game changers is Google Posts. Google Posts help users see website content right on Google’s search result page, … [Read more...]
Online Car Buying is Coming – Is Your Dealership Ready?
The future is here. Is your dealership prepared to guide car shoppers online from preliminary research all the way through the funnel to buying their new wheels on your website? We were lucky enough to steal Mike Gignac (President & General Manager) away from Richmond Chrysler to sit down and chat with us. He answered a few of our burning questions about the automotive industry and gave us a glowing review too. If you’re interested in reading another informative post and watching more … [Read more...]
The Top 20 Automotive Digital Marketing Acronyms
Is your digital partner befuddling you by using all the confusing digital marketing acronyms? via GIPHY Well, be confused no longer! In this article, we’re going to demystify the top 20 acronyms you need to know so that you can keep up with the lingo, and get ahead of the game, while we work on your online presence together. 1. SEO - Search Engine Optimization You’re most likely going to know this and the next acronym, considering they are two of our solutions. Search Engine … [Read more...]
What Determines Where My Ads are Placed on Google?
What’s the easiest way to get an answer to your questions involving Google? Google it! All jokes aside, we did our own googling and found out the answers to the questions you may be having about ad placement on Google. via GIPHY Let’s talk about your business. You want it to be on the front page of Google but, to be honest, SEO sounds hard and you’ve always been the kind of person who values time more so than money - you can always make more money but the time you might waste trying to … [Read more...]
Y in the X Do We Care About the XY Problem?
Let’s imagine, for a moment, you’re trying to put a nail into some wood but you are a complete novice to the very idea of wood and nails. The whole thing has you completely perplexed but you’re a do-er, so you put your mind to how you’re going to get this nail into this wood. The best plan you come up with is to take the nail and slap it into the wood with your hands. You run into a problem though, the wood is tough and nails, as they currently exist, don’t really work like that. Let’s call … [Read more...]
Cutting-Edge Website Tests to Keep You Ahead of the Curve
Here at Convertus, we like to describe our solutions as future-proof. Why? Because not only do we pride ourselves on providing our clients with the best solutions we can deliver in the present, but we also ensure that our products are on the cutting-edge of innovation as we move forward, together. How do we do this? Part of it is ensuring that everything we design is validated by the best data we can get. We are constantly experimenting and testing aspects of our solutions to get the … [Read more...]
“Hey Paul, Do We Really Need Both Organic Search and Paid Search?”
What do SEO & SEM have in common? Besides being a couple of the many weird digital marketing acronyms, they also have the same objective: to attract more traffic to your dealership’s website, and of course, increase leads. In this article and the beautiful video of Paul, our Organic Search Team Lead, we’re going to explain exactly why you need to have Paid Search and Organic Search working in tandem for a comprehensive marketing strategy. “Since there are a lot of those acronyms, … [Read more...]
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