Leadership Team

Kevin co-founded Convertus in 2013, growing the company from a lean start-up of just two people to one of the top automotive digital marketing agencies in Canada.

Convertus set out to upend the stagnant landscape of digital marketing in the automotive industry. Offering highly strategic and innovative digital marketing solutions, the Convertus team has proven it has what it takes to consistently help its clients captivate and convert more business.

Prior to founding Convertus, at the age of 24, Kevin took on the role of eCommerce Director for the Jim Pattison Auto Group, one of the largest auto groups in Canada. Kevin’s contributions helped the group achieve its most profitable years in the 50 year history of the company while becoming B.C.’s top automotive retailer. This success caught the eye of the larger parent company, the Jim Pattison Group, providing Kevin with a stage to share his strategies and successes with Jim Pattison and his board of Directors.

When not plugged into the matrix, you can find him hiking mountain trails with his dog Kali, or engaging in his favourite sports: soccer, beach volleyball and Muay Thai.

An ardent entrepreneur, operations guru, and international speaker, Nicholas Williams has cultivated a unique background in operations and digital marketing.

Over the past 10 years, he has developed a broad set of professional and academic experiences. Nicholas has a commerce degree with concentrations in both entrepreneurship and international business with distinction.

His professional background is also both varied and accomplished, ranging from start-up to big business. Nicholas has deviated from Operating Partner of a successful vehicle importation company to the Director of Marketing for an international manufacturing firm.

These diverse experiences have allowed him to develop in-depth expertise in operational efficiencies, leadership, and customer experience. Combined with a passionate blend of drive and focus, Nicholas has lead each of his organizations to the digital forefronts of their industry.