Car shoppers demand far more than just a good product at the right price. When it comes down to the final decision in their car-buying journey, unique offers and added value are what will influence their choice. Does your dealership have a unique selling proposition (USP) that sets you apart from your competitors? We know that you offer superior services, rewards, and add-ons that provide distinct value to your dealership’s customers. But, have you packaged and presented these values in a … [Read more...]

Like most dealers, you would probably like to know exactly what your competitors are up to. It’s always a good idea to keep an eye on their strategies—especially in digital marketing—so you can go one step further to outrank, outperform or just outright dominate them in your market. At Convertus, we’ve got a few sneaky tricks we use to spy on the competition and evaluate what they’re doing. We’re going to let you in on one of our secrets that many dealers haven’t caught on to yet: spying on … [Read more...]

Many things fuel our team—espresso is one of them, while a constant appetite for being pioneers in our industry is another. At Convertus, we’re continuously testing new ways in which we can improve our dealers’ online presence. Purposeful experimentation makes us tick, so when the Organic Search team suggested we investigate whether headers on vehicle search result pages impact page ranking, naturally we shouted, “Hell yes!” via GIPHY So, why should you care about our experiment? Because … [Read more...]

People often run away when they hear the term, “digital analytics.” At Convertus, we run full-speed ahead when we hear "digital analytics", diving deep into the nitty-gritty details so we can gain deeper insight into our strategies and online car shopping behaviour. With that, we want to share our love for digital analytics with our dealer clients, too! For both digital marketers and dealerships, analytics are an essential component of any digital strategy. They allow us to measure … [Read more...]

New year, new you, and new ways of searching for your dealership online. There are predictions that voice search queries will account for between 30 and 50%  of all searches by 2020, so it’s safe to say that Google will be expanding their speakable schema’s (structured data vocabulary that helps search engines better understand what you’re looking for on the internet) features to be useful for dealerships. We’re monitoring this schema to see when it’ll be ready for us to use to help you stay at … [Read more...]

Imagine you’re walking down the street and see people lining up outside a local business you hadn't noticed before. Would you look it up online? Would you go in to see what the fuss is all about? Probably. Because humans are curious beings, we tend to follow the herd.  Line-ups are an example of social proof and as social creatures, we’re suckers for it. The term social proof describes the idea that humans look to other individuals when decision-making and model their behaviour. Simply … [Read more...]

Do you judge a local business based on the number of stars next to its name in the search results? Most of us do, whether we recognize it or not. When searching for a dealership or a specific vehicle online, the majority of car shoppers rely on star ratings and customer reviews during their evaluation process. In fact, according to Bright Local’s 2018 Local Consumer Review Survey… “86% of consumers read reviews for local businesses (including 95% of people aged 18-34)” Online reviews have … [Read more...]

The way in which car shoppers gather dealership information online is evolving — and so are our solutions. Our Organic Search Solution is continuing to grow alongside emerging trends in online car shopping to better serve car shoppers and to benefit our dealer clients. Crowdsourced questions and user-generated content (think online reviews and forums) have become prominent factors in consumer decision-making. That’s why Google’s Questions & Answers feature is a critical channel for your … [Read more...]