The way in which car shoppers gather dealership information online is evolving — and so are our solutions. Our Organic Search Solution is continuing to grow alongside emerging trends in online car shopping to better serve car shoppers and to benefit our dealer clients. Crowdsourced questions and user-generated content (think online reviews and forums) have become prominent factors in consumer decision-making. That’s why Google’s Questions & Answers feature is a critical channel for your … [Read more...]

Get smart(phone)! Mobile is quickly becoming the most prominent way of browsing the web. In fact, so far in 2018, 48% of views on Convertus-built sites came from a mobile device. That's a 4% increase since last year! As part of our Mobile-First Optimization project, our team is currently taking a deep look into how customers use Convertus-created sites on mobile devices. How? We’ve done an extensive study of user behaviour patterns on key website pages. Without getting into too much technical … [Read more...]

If you haven't already heard the good news, Convertus' brand new, in-house vehicle management system is out of its beta stage and ready to go! This remarkable platform was built through years of working directly with you fine folks so that we could offer an effective, streamlined inventory experience that isn't covered in red tape. Here's a list of fabulous features that we know you're going to love: More ways to make tweaks to large sections of your inventory at once Mobile-friendly … [Read more...]

How a dealer thinks a car buyer chooses a dealership versus how the buyer actually chooses a dealership doesn’t always align. At the 2018 Western Canadian Dealer Summit, Google Think Auto showed us how dealer perceptions and buyer decision-drivers often differ. What influences a buyer's decision the most? For buyers, price and availability are two of the most prominent factors during the decision-making process. A buyer’s trust in a dealership is another important factor, although … [Read more...]

What does your dealership constitute as a quality lead? Is it a phone call? An online form lead? A test drive? At the 2018 Western Canadian Dealer Summit, Google Think Auto shared some valuable insight into how most Canadian dealers measure leads. We, as well as Google, were slightly stunned by the responses. The majority of Canadian dealerships consider website traffic and sales to be the most commonly measured leads, while text messages and test drives are surprisingly low. These … [Read more...]

Did you know that most Canadian car buyers don’t give advance notice before visiting a dealership? That is, instead of filling out a form or making a phone call, they simply arrive in your showroom. We caught Google Think Auto’s presentation at the 2018 Western Canadian Dealer Summit in Las Vegas last week and discovered some pretty eye-opening statistics. How Do Buyers Contact Dealerships? Over half of Canadian car buyers just walk into a dealership with no prior contact while only about 35% … [Read more...]

Google rolls out search algorithm updates on a daily basis. Most of the time these updates are minor, but every so often, a substantial update occurs that notably impacts search results. When these updates roll around, Team Convertus is prepared to test relentlessly and investigate how these changes impact your organic ranking. In July 2018, Google pushed out an update making page speed an organic ranking factor for mobile searches. The update suggests that websites with quick load times … [Read more...]

The Convertus Team recently attended Digital Dealer 25 in Las Vegas for two days of jam-packed content about all things automotive digital marketing. First up, we attended the session held by long-time Convertus supporter and industry leader, Kevin Frye. Consumer expectations are shifting and Cincinnati's Jeff Wyler Automotive Group knows exactly what car shoppers are hungry for. In his talk at the Digital Dealer 25 Conference and Expo, Kevin Frye shared insight into the auto group’s … [Read more...]