Welcome to Conversations with Convertus, our new video series! We’ve heard your frequently asked questions and we aim to clear up some of the complexities within this intricate thing we call digital marketing. We’re going to be de-mystifying some industry concepts and common practices, as well as sharing some tips to help improve your dealership’s digital strategy and sell more cars! Today, we’re starting off with the basics. “What even is digital marketing?” Put simply, the term digital … [Read more...]
How speedy is your dealership’s website?
In digital marketing, speed is key. If your dealership wants to boast a fully-optimized website for both search engine and conversion rates, then speed is going to play a critical role. Page speed is exactly what it sounds like: the speed at which your web pages load. There are a number of factors that contribute to the speed of a web page, which we’ll explain later. If you’re not the fastest, then you’re average. And being average has some serious implications for your website. If your … [Read more...]
What am I paying for?!
You have questions, we have answers! Starting out with digital marketing or swapping providers can be a daunting task. Just like popping a hood for the first time, it can be a little overwhelming trying to make sense of all the moving parts if you aren’t given a clear explanation of what’s going on. To help out, we’ve collected some of the most common questions that come in and provided straightforward answers that we hope will clarify the process and offer valuable insight into this important … [Read more...]
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