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Now Testing: Social proof on mobile VDPs

May 29, 2018 by convertus

The prevalence of mobile browsing continues to make up the larger share of the traffic pie for the average dealer. It’s no secret that social proof is a powerful tool in online conversion. However, there is heavy competition for space on the small screens of even today’s largest smartphones. Our Conversion Rate Optimization Team is currently analyzing the effects of positive reviews. We are doing this by placing them prominently next to VDP forms on mobile devices Convertus' fully-integrated … [Read more...]

Filed Under: Digital Marketing, SEM

Limited Offer: Market-First Facebook Campaigns

May 29, 2018 by convertus

The challenge with running a successful Facebook campaign often comes down to finding the right audience. More specifically, it's related to population density (frequency) and interest (relevance). Even a limited budget can spam a smaller population area (have high frequency) if not handled well. Our Paid Social Team has developed specialized campaigns that are designed to drive awareness and interest. This allows us to then focus on and drive leads. Our Paid Social Team has completed their … [Read more...]

Filed Under: Digital Marketing, SEM

Search 101: Paid Search

January 5, 2016 by convertus Leave a Comment

So, what is paid search? I'm glad you asked. Paid search is the process of getting your website to appear in both the paid listing section of a search engine, and in other high traffic areas around the internet. This includes paid advertising on search engines like Google and Bing, but also on social media networks like Facebook, Twitter, and more recently, Instagram. Ads can be text based, image based, or anywhere in between. What does paid search look like? Well, that depends. It is … [Read more...]

Filed Under: Resources, SEM

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"We’ve been working with the Convertus team for a year and continue to see positive growth at the dealership. Their campaigns have helped us consistently generate more leads and take advantage of previously untapped platforms. The Convertus team is always on hand whenever we need them, and operates with high levels of professionalism and integrity. The team at Fox Harley-Davidson is very happy to have formed this partnership with Convertus, and we look forward to continuous advancement"

Will Lewis-Vincent - Fox Harley-Davidson

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