The prevalence of mobile browsing continues to make up the larger share of the traffic pie for the average dealer. It’s no secret that social proof is a powerful tool in online conversion. However, there is heavy competition for space on the small screens of even today’s largest smartphones. Our Conversion Rate Optimization Team is currently analyzing the effects of positive reviews. We are doing this by placing them prominently next to VDP forms on mobile devices
Convertus’ fully-integrated CRO process makes certain we are always exploring new and innovative options to get you the results you’re searching for. More importantly, it showcases our ongoing commitment to bringing you more value and refining your presence and how your dealership engages with your audience — from lifelong drivers you’ve already won over to those who have started a new car shopping journey. Both deserve a streamlined and enjoyable experience connecting with you and that’s precisely what our CRO team does. In this particular test we set out to determine the importance of word choice and forms when a customer is deciding whether to connect with a dealer. By refining a few elements, we were able to earn a significant lift in form lead generation. The results of which we are now rolling out across all Convertus websites.
Whether we have focused purely on A/B testing Contact Us Forms, or we’re determining the differences between text location for mobile device users, we’re looking into the finer details to make your life better. Our focus on refinement is a huge part of what drives our team forward. We constantly review our tools and our marketing procedures and consider them against emergent technology and trends to keep ahead of the curve – and it all comes standard.