What is Automotive Content Marketing? Does your dealership have a solid content marketing strategy in place? If the answer is “no”, keep reading to discover how this type of marketing may help your dealership build customer trust, loyalty, and retention. An effective content marketing strategy is an absolute game changer. Content marketing, as defined by the Content Marketing Institute, is… “… a strategic marketing approach focused on creating and distributing valuable, relevant and … [Read more...]
Facebook Catalogue Ads: Limited Time Offer
We're super excited to offer dealers on the Convertus website platform the ability to synchronize their online inventory feeds with Facebook ads! Interested? Let us know! Dealers will receive a product catalog that refreshes hourly and pushes photos, pricing and vehicle details directly into Facebook. Once set-up, dealers can run these ads in any combination of vehicles they like, since all the information syncs with the site! Not only are catalog ads virtually hands-free, they're an … [Read more...]
Digital Dealer 25: Level-Up in 2019 With Google’s Recommended Strategies
The Convertus Team attended Digital Dealer 25 in Las Vegas for two jam-packed days of automotive marketing insight. Google hosted one of our favourite talks and shared some wildly valuable advice for dealers. Here are two things Google recommends your dealership adds to its digital strategy to thrive in 2019! 1. Measure more than the last-click What specific action does your dealership attribute a conversion to? Is it the first thing a car shopper clicks that begins their path towards … [Read more...]
Google’s Broad Core Algorithm Update
Google rolls out updates designed to improve its search results on a daily basis. Recently, a more significant update was released that may directly impact the ranking of your dealership’s website. Don’t panic, though! We’ll explain. Google’s Broad Core Algorithm, which is updated multiple times a year, just received a major update. The purpose of the update was to improve the way that Google matches user search queries to relevant search results. Put simply, the algorithm update aims to … [Read more...]
Automatic traffic filtering for everyone
Traffic from bots, crawlers, and other automated sources can really add up for many dealerships. Whether these come from Google crawling your site, or other beneficial sources, this traffic isn’t meaningful. We’ve yet to see Google Bot buy a car. Just like filtering out in-dealership traffic from your staff, this will provide improved metrics. The small but meaningful pool of data will help you make more informed decisions about your marketing investments. This change will affect both the Client … [Read more...]
Convertus, soon in 6 different languages and dialects!
The team is excited to officially add Spanish to our list of supported languages. This caps off our current stable that includes: Mandarin, Punjabi, and French (along with local dialects). Our native-speaking translators make sure content is correct, meaningful, and engaging. Let us know how we can put these new tools to work for you. This expansion into new languages creates new opportunities for clients with multilingual staff. We recognize that many dealerships have other languages besides … [Read more...]
Now Testing: Social proof on mobile VDPs
The prevalence of mobile browsing continues to make up the larger share of the traffic pie for the average dealer. It’s no secret that social proof is a powerful tool in online conversion. However, there is heavy competition for space on the small screens of even today’s largest smartphones. Our Conversion Rate Optimization Team is currently analyzing the effects of positive reviews. We are doing this by placing them prominently next to VDP forms on mobile devices Convertus' fully-integrated … [Read more...]
Coming soon, support by text!
Love to text? So do we! This is another step as we roll out more ways in which we can connect. Whether you prefer email, phone, or text we will soon be able to support you in whichever you prefer. What’s next? Stay tuned as our live chat integration gets run through testing stages. You want to be able to communicate quickly, and the Customer Success Team is here for you. Alongside our current communication points, you will find that texting our team is easy as well as responsive. We are … [Read more...]
Limited Offer: Market-First Facebook Campaigns
The challenge with running a successful Facebook campaign often comes down to finding the right audience. More specifically, it's related to population density (frequency) and interest (relevance). Even a limited budget can spam a smaller population area (have high frequency) if not handled well. Our Paid Social Team has developed specialized campaigns that are designed to drive awareness and interest. This allows us to then focus on and drive leads. Our Paid Social Team has completed their … [Read more...]
Car Dealer Marketing Strategies
The digital marketing industry is continuously evolving and with its evolution comes new strategies and best practices that businesses must stay on top of. Emerging trends and shifting algorithms can have an impact on your dealership’s existing marketing strategies, so it’s critical that you stay up-to-date with dynamic automotive marketing trends. We’ve outlined some of the most effective strategies in automotive digital marketing that your dealership should be taking advantage of to boost … [Read more...]