The prevalence of mobile browsing continues to make up the larger share of the traffic pie for the average dealer. It’s no secret that social proof is a powerful tool in online conversion. However, there is heavy competition for space on the small screens of even today’s largest smartphones. Our Conversion Rate Optimization Team is currently analyzing the effects of positive reviews. We are doing this by placing them prominently next to VDP forms on mobile devices Convertus' fully-integrated … [Read more...]
Coming soon, support by text!
Love to text? So do we! This is another step as we roll out more ways in which we can connect. Whether you prefer email, phone, or text we will soon be able to support you in whichever you prefer. What’s next? Stay tuned as our live chat integration gets run through testing stages. You want to be able to communicate quickly, and the Customer Success Team is here for you. Alongside our current communication points, you will find that texting our team is easy as well as responsive. We are … [Read more...]
Automatic traffic filtering for everyone
Traffic from bots, crawlers, and other automated sources can really add up for many dealerships. Whether these come from Google crawling your site, or other beneficial sources, this traffic isn’t meaningful. We’ve yet to see Google Bot buy a car. Just like filtering out in-dealership traffic from your staff, this will provide improved metrics. The small but meaningful pool of data will help you make more informed decisions about your marketing investments. This change will affect both the Client … [Read more...]
Convertus, soon in 6 different languages and dialects!
The team is excited to officially add Spanish to our list of supported languages. This caps off our current stable that includes: Mandarin, Punjabi, and French (along with local dialects). Our native-speaking translators make sure content is correct, meaningful, and engaging. Let us know how we can put these new tools to work for you. This expansion into new languages creates new opportunities for clients with multilingual staff. We recognize that many dealerships have other languages besides … [Read more...]
Limited Offer: Market-First Facebook Campaigns
The challenge with running a successful Facebook campaign often comes down to finding the right audience. More specifically, it's related to population density (frequency) and interest (relevance). Even a limited budget can spam a smaller population area (have high frequency) if not handled well. Our Paid Social Team has developed specialized campaigns that are designed to drive awareness and interest. This allows us to then focus on and drive leads. Our Paid Social Team has completed … [Read more...]
Do VDP Views Lead to More Sales?
The “VDP Views Cause Sales” Fad If there’s anything that deserves to be called a fad in automotive digital today, it’s VDP views. Articles from “9 Million Reasons why VDP Views Are The Metric that Matters” and “The #1 Digital Activity That Really Sells Cars” – all talk about how “correlated” or how much VDP views are a “predictor” of sales – but one thing that nobody seems to notice is that they’re only talking about a relationship, not a cause-and-effect. Do VDP Views Actually Increase … [Read more...]
Car Dealer Marketing Strategies
Car Dealer Marketing Strategies Understanding the importance of marketing and understanding how to market effectively are two different things. Marketing helps pull customers through your door – it is an important part of building your customer base, but how do you do it effectively? This I where strategy comes in. Implementing an effective campaign is difficult, but read on to start generating some ideas! Below we have outlined two different approaches to marketing that are often overlooked. … [Read more...]
What is Automotive Content Marketing?
What is Automotive Content Marketing? Content marketing is using shareable media to get advertise your brand. Over the years, automotive dealerships have made some wild marketing campaigns to get customers through the door. From wacky TV commercials to social networking to huge public publicity stunts, dealers go the extra mile to sell cars. The World Wide Web Technology has changed and now almost everyone is on the web. In fact, recent studies showed that up to 85% of all households look … [Read more...]