Car Dealer Marketing Strategies
Understanding the importance of marketing and understanding how to market effectively are two different things. Marketing helps pull customers through your door – it is an important part of building your customer base, but how do you do it effectively? This I where strategy comes in. Implementing an effective campaign is difficult, but read on to start generating some ideas!
Below we have outlined two different approaches to marketing that are often overlooked. In today’s ever-changing world it is important to stay involved in technology to know how to reach new markets. Text message marketing and video marketing are both ways to reach the increasingly tech reliant upcoming generation.
Text Message Marketing
SMS marketing, also known as text message marketing, is the process of sending those whom have opted-in to receive text message from you a special message to their cell phone. A car dealer can use SMS marketing in a number of different ways, all of which can certainly draw in a number of people to the dealership. For example, you can send special deals or promotions that are only available to people who have opted-in to SMS marketing. This will keep your dealership at the top of their mind, which improves brand recall dramatically.
A Video Says so Much
Online video marketing is more popular than ever, and car dealers can take advantage of it. Shoot a video of your coolest new car. Put someone charismatic in the driver seat and take it for a test drive. It is easy and will get people excited. Think outside the box, too. Make your videos fun and informative so that people will actually watch them – if they are too much like a commercial they won’t gain any traction.
These are just two ways you can market your dealership – you should use a variety of mediums to market your dealership. If you hire a professional router you will have a number of car dealer marketing plan offers so that you find something that falls within your budget. Professional marketing firms know what they are doing, so they will save you time and money.