The way in which car shoppers gather dealership information online is evolving — and so are our solutions.
Our Organic Search Solution is continuing to grow alongside emerging trends in online car shopping to better serve car shoppers and to benefit our dealer clients.
Crowdsourced questions and user-generated content (think online reviews and forums) have become prominent factors in consumer decision-making. That’s why Google’s Questions & Answers feature is a critical channel for your dealership to connect with potential customers and enhance its online presence.
We understand that keeping your dealership’s information in Google My Business up-to-date can be a daunting and time-consuming task. So, in addition to maintaining your dealership’s Google My Business listing, from December 2018 onward we’re adding Google’s Questions & Answers feature to our Organic Search solution for Advanced, Premium, and Elite packages — at no additional cost.
What is the Q&A Feature?
The Questions & Answers feature allows the public to add questions about your dealership directly to your Google My Business Knowledge Panel. The feature enables local dealerships to respond to questions from real people, allowing for meaningful communication between dealerships and potential customers. It’s an opportunity for dealerships to answer FAQs with helpful responses, strengthen customer connections and build a stronger presence online.
Why is it important?
Google’s Questions & Answers feature is highly visible when potential car buyers are searching for your dealership online. It appears prominently in the Google My Business Knowledge Card, as well as for local search listings in Google Maps.
Many businesses don’t utilize this feature, meaning that questions are often left unanswered or responded to by the public rather than the business. This could seriously impact your dealership’s reputation! We’re here to help.
How will the Q&A feature benefit your dealership?
We’ll monitor and respond to all questions submitted to Google on your behalf, reaching out for your assistance or confirmation where needed. Timely, positive responses will contribute to an improved perception of your dealership and help you stay ahead of the competition. Further, Google loves this type of user-generated content and recognizes when questions have been answered sufficiently, increasing your dealerships organic position in the search engine. You can’t go wrong!
Are you curious about how our Questions & Answers service will tie into your existing solutions? Perhaps you’re still wondering how this feature will benefit your dealership’s online presence. Reach out to us today and let’s get the conversation started to determine how our solutions can work for your dealership.