Who would’ve guessed that creating a website could be so complicated? Once it’s built, there are two never-ending tasks that follow: optimization and analysis. These days, search engines require you to earn your position in the search engine results page (otherwise known as your ranking). SEO is one of the most important ways that your dealership can prove it deserves a higher rank, which generally results in increased web traffic, more customers and more profit. A Look at SEO SEO stands … [Read more...]
Affordable SEO Services in Vancouver
When it comes to websites, getting your site online is only the first step. These days it takes so much more than simply creating an appealing website to attract customers. You must also utilize what is known as SEO, or Search Engine Optimization. SEO is the process of making your website visible on search engines and the process of building your worthiness in the eyes of major search engines such as Google. SEO can get Ugly If you’ve heard anything at all about SEO services you’re probably … [Read more...]
Automotive Marketing Strategies
People wrongfully assume that large auto dealers have a monopoly on internet auto sales. But from the online shopper’s perspective, value is the main objective. And it’s one that they are receptive to finding wherever it may be; whether it is in a large or small dealership, or an independent or franchise dealer. The benefit of the internet is that there is no limit to how far buyers can reach out for information. It also allows for an unlimited amount of no-pressure research for buyers. to … [Read more...]
Converting Online Leads into Vehicle Sales
Today, a dealership’s online leads come streaming in to the CRM through a variety of digital channels. Beyond the website, leads also come in through social media channels like Facebook. When it’s time to follow up with fresh new leads in your dealership’s CRM, there are a few best practices that we recommend for turning those leads into vehicle sales. Fast Lead Response Times Respond at all hours, on all platforms, and quickly! Whether it’s a text, an email or a phone call, let the new … [Read more...]
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