LETTER FROM CO-FOUNDER: KEVIN GORDON
April 18th, 2018
To Our Valued Dealer Partners:
It is with great excitement and optimism that I share some incredible news about Convertus today. We have officially partnered with the Trader Corporation (“Trader”), joining forces with the aim of creating the ultimate digital solutions within the Canadian automotive industry.
Convertus will operate as a separate entity from Trader, but will now have access to capital which will enable our company to innovate and grow at a faster rate than ever before.
In less than five years, Convertus has grown from a lean start-up of two young (and devilishly handsome) co-founders operating out of a single bedroom in a downtown Vancouver apartment, to a team of over 65 strong. We stayed the course and defied the odds, becoming one of the fastest-growing and most disruptive companies in the industry.
Both Nicholas and myself will be staying with the company as Managing Partners, continuing to steer the ship from our Vancouver office alongside our amazing team. We will continue to offer premium digital solutions and industry-leading support, as we have since our humble beginnings. All of the key elements which have led dealers to work with Convertus (and which made our company awesome in general) will remain intact.
We first created this company with a single goal in mind: To build best-in-class marketing and technology offerings, helping move the Canadian automotive industry forward in the process. Our vision was clear, our efforts relentless, and in many ways, we feel that we have been successful in accomplishing our objective. Continuing on with our rocketship-momentum, Convertus is now entering a new chapter, with an incredible opportunity to further impact our industry in ways that would have been otherwise impossible. The combination of Convertus and Trader will benefit the client bases of both companies, in addition to the vast-majority of car shoppers across the country.
On behalf of the entire team at Convertus, it is with the most genuine sincerity and humble gratitude that we want to thank you, our loyal clients, for placing your trust in us. Everything we have been able to accomplish is a result of your believing in us, and your willingness to take a chance on Convertus, and for that, we are eternally grateful.
Let’s continue to change the game together.
The best is yet to come.