3 seconds. That's how much time your dealership’s website has to capture your customers’ attention and encourage them to interact with your VDPs (Vehicle Detail Pages). If a car shopper can’t find what they’re looking for within three seconds of landing on a VDP, that’s a bad user experience, and it can end up costing you conversions. The tricky thing, though, is that vehicles require heaps of detailed information in order to answer essential customer questions. It can be difficult to … [Read more...]

Does your dealership want to pay less money for more traffic? Want cheaper, better paid campaign results? Of course you do, and the path there can be summed up in just two words: Quality Score. What’s a Quality Score? Google defines its Quality Score as: “...an estimate of how relevant your ads, keywords, and landing pages are to a person who sees your ad. Higher Quality Scores typically lead to lower costs and better ad positions.” It’s basically Google’s way of indicating how well … [Read more...]

Imagine this: your dealership decides to invest in a shiny new digital marketing strategy. Perhaps you’ve hired an agency to develop a comprehensive marketing plan. Or maybe you’re trying out the ol’ “throw shit at the wall to see what sticks” approach, which is slightly more effective than setting your money on fire. Either way, investing in a digital marketing strategy is a big move and you undoubtedly want the maximum bang for your buck. The thing is, automotive digital marketing is not a … [Read more...]

Open offices are the way of the future. Wait... are they?  via GIPHY Companies are increasingly ditching old-school, cubicle-heavy office spaces for open-concept offices, which have evolved into the new standard. Take mammoth companies like Facebook and Google for example -  they’ve invested millions in creating mega-successful open office spaces intended to boost collaboration and create a sense of belonging (although that’s not always the case, as you’ll see). Free from individual … [Read more...]

Welcome back to episode 2 of Conversations with Convertus! In our first episode, we defined Search Engine Optimization (SEO) and Search Engine Marketing (SEM). As mentioned, here at Convertus, we use Organic Search interchangeably with SEO, and Paid Search with SEM. Over the next few videos, we’re going to be releasing some “what is” or “what are” videos, diving deep into both Organic Search and Paid search. We aim to clear up these complex digital solutions to help improve your dealership’s … [Read more...]

Get smart(phone)! Mobile is quickly becoming the most prominent way of browsing the web. In fact, so far in 2018, 48% of views on Convertus-built sites came from a mobile device. That's a 4% increase since last year! As part of our Mobile-First Optimization project, our team is currently taking a deep look into how customers use Convertus-created sites on mobile devices. How? We’ve done an extensive study of user behaviour patterns on key website pages. Without getting into too much technical … [Read more...]

Google changes its search algorithms approximately 500 to 600 times a year. Crazy, right? It’s not a bad thing, but keeping up can definitely be stress-inducing. Google is just continually adjusting its organic search results based on ever-changing user behaviors, and all we can do is keep a keen eye on our SEO strategies and optimize for changes unceasingly. One organic ranking factor that’s held strong as being one of the most essential is localization. Local SEO and search results are … [Read more...]

Last week, Team Convertus attended Unbounce’s 2018 Call To Action Conference in Vancouver. This year was the 5th annual CTA Conference, which has grown immensely in its five-year span, evolving into a spectacular affair for global marketers. The three-day event was jam-packed with expert keynote speakers, fantastic attendee experiences, not to mention food trucks, after parties, and of course, swag. Members of our Paid Search, Organic Search, Design, and Marketing teams along with our … [Read more...]

Welcome to Conversations with Convertus, our new video series! We’ve heard your frequently asked questions and we aim to clear up some of the complexities within this intricate thing we call digital marketing. We’re going to be de-mystifying some industry concepts and common practices, as well as sharing some tips to help improve your dealership’s digital strategy and sell more cars! Today, we’re starting off with the basics. “What even is digital marketing?” Put simply, the term digital … [Read more...]

In digital marketing, speed is key. If your dealership wants to boast a fully-optimized website for both search engine and conversion rates, then speed is going to play a critical role. Page speed is exactly what it sounds like: the speed at which your web pages load. There are a number of factors that contribute to the speed of a web page, which we’ll explain later. If you’re not the fastest, then you’re average. And being average has some serious implications for your website. If your … [Read more...]