Traffic from bots, crawlers, and other automated sources can really add up for many dealerships. Whether these come from Google crawling your site, or other beneficial sources, this traffic isn’t meaningful. We’ve yet to see Google Bot buy a car. Just like filtering out in-dealership traffic from your staff, this will provide improved metrics. The small but meaningful pool of data will help you make more informed decisions about your marketing investments. This change will affect both the Client … [Read more...]
Convertus, soon in 6 different languages and dialects!
The team is excited to officially add Spanish to our list of supported languages. This caps off our current stable that includes: Mandarin, Punjabi, and French (along with local dialects). Our native-speaking translators make sure content is correct, meaningful, and engaging. Let us know how we can put these new tools to work for you. This expansion into new languages creates new opportunities for clients with multilingual staff. We recognize that many dealerships have other languages besides … [Read more...]
Now Testing: Social proof on mobile VDPs
The prevalence of mobile browsing continues to make up the larger share of the traffic pie for the average dealer. It’s no secret that social proof is a powerful tool in online conversion. However, there is heavy competition for space on the small screens of even today’s largest smartphones. Our Conversion Rate Optimization Team is currently analyzing the effects of positive reviews. We are doing this by placing them prominently next to VDP forms on mobile devices Convertus' fully-integrated … [Read more...]
Coming soon, support by text!
Love to text? So do we! This is another step as we roll out more ways in which we can connect. Whether you prefer email, phone, or text we will soon be able to support you in whichever you prefer. What’s next? Stay tuned as our live chat integration gets run through testing stages. You want to be able to communicate quickly, and the Customer Success Team is here for you. Alongside our current communication points, you will find that texting our team is easy as well as responsive. We are … [Read more...]
Limited Offer: Market-First Facebook Campaigns
The challenge with running a successful Facebook campaign often comes down to finding the right audience. More specifically, it's related to population density (frequency) and interest (relevance). Even a limited budget can spam a smaller population area (have high frequency) if not handled well. Our Paid Social Team has developed specialized campaigns that are designed to drive awareness and interest. This allows us to then focus on and drive leads. Our Paid Social Team has completed their … [Read more...]
What am I paying for?!
You have questions, we have answers! Starting out with digital marketing or swapping providers can be a daunting task. Just like popping a hood for the first time, it can be a little overwhelming trying to make sense of all the moving parts if you aren’t given a clear explanation of what’s going on. To help out, we’ve collected some of the most common questions that come in and provided straightforward answers that we hope will clarify the process and offer valuable insight into this important … [Read more...]
Do VDP Views Lead to More Sales?
The “VDP Views Cause Sales” Fad If there’s anything that deserves to be called a fad in automotive digital today, it’s VDP views. Articles from “9 Million Reasons why VDP Views Are The Metric that Matters” and “The #1 Digital Activity That Really Sells Cars” – all talk about how “correlated” or how much VDP views are a “predictor” of sales – but one thing that nobody seems to notice is that they’re only talking about a relationship, not a cause-and-effect. Do VDP Views Actually Increase … [Read more...]
Search 101: Paid Search
So, what is paid search? I'm glad you asked. Paid search is the process of getting your website to appear in both the paid listing section of a search engine, and in other high traffic areas around the internet. This includes paid advertising on search engines like Google and Bing, but also on social media networks like Facebook, Twitter, and more recently, Instagram. Ads can be text based, image based, or anywhere in between. What does paid search look like? Well, that depends. It is … [Read more...]
Search 101: Organic Search
Organic search is the process of getting a website to appear in the non-paid section of a search engine like Google, Yahoo, or Bing. There are millions of websites on the internet, and good organic search practices ensure that your website stands out in that abyss. "Okay... but why bother?" Well, without SEO, your website will practically be invisible. Search engines like Google display sites higher up in search results when it thinks the site is relevant and authoritative. 94% of … [Read more...]
How to Sell Cars Online Using Video: Why?
How Do Customers Research Cars? A lot has changed in the last ten years in the automotive retail industry. Customers now conduct ¾ of their search online rather than on the lot, meaning they often start their search at the store with the best information – or best digital presence. Video for New Cars Although new vehicles often have videos readily available to describe them (either from a manufacturer, or a paid source), used vehicles generally don’t share the same benefit, creating a unique … [Read more...]